Bachelor of Science in Business Administration - Marketing Management
BSBA-MM - 4 Years
Program Overview
Business administration major in Marketing Management
Course Code:
BSBA-MM
Department:
College of Business and Accountancy
Duration:
4 Years
Degree Type:
Bachelor
Curriculum
Year 1
- Principles of Marketing 3 units
- Business Mathematics 3 units
- Introduction to Business 3 units
- Understanding the Self 3 units
- Consumer Behavior 3 units
- Business Communication 3 units
- Readings in Philippine History 3 units
Year 2
- Marketing Research 3 units
- Advertising and Promotion 3 units
- Business Law 3 units
- Sales Management 3 units
- Digital Marketing 3 units
- Financial Accounting 3 units
Year 3
- Brand Management 3 units
- Retailing and Merchandising 3 units
- E-Commerce 3 units
- Services Marketing 3 units
- Product Management 3 units
Year 4
- Strategic Marketing 3 units
- Practicum 6 units
- Marketing Research Project 3 units
Interested in this program?
Take the next step in your academic journey with DWCB.
View Requirements Enrollment Process Contact UsProgram Highlights
- Quality Education
- Experienced Faculty
- Modern Facilities
- Industry Partnerships
- Career Support